The Pokemon Company & Pokemon Card Price

The Pokemon Company (TPC) legally controls the pokemon card price by dictating print runs. If TPC underprints a set, the scarcity legally drives up the secondary pokemon card price. If they overprint, the pokemon card price crashes. Illegally, some TPC employees have been caught stealing unreleased cards and selling them before the official release date, manipulating the initial pokemon card price. TPC aggressively pursues legal action against these individuals to protect the integrity of the pokemon card price market.